Skills include—

Brand Strategy, Portfolio Architecture & Positioning for CPG and growth-stage brands

Data-Driven Consumer Insights to inform strategic decision making across channels

Integrated Campaign Development with measurable KPIs and ROI analysis

Cross-Functional Leadership driving innovation and operational optimization

Experience—

Senior Brand and Marketing Manager at GEICO
New York, NY

08/2024 - Present

• Architect unified brand strategy across 5 business lines, establishing consistent messaging

• Develop comprehensive marketing strategies aligned with objectives to drive brand awareness

• Oversee $200 million budget allocation, with measurement systems for brand impact assessment

• Orchestrate integrated comms across channels and funnel, ensuring consistent brand expression

Senior Brand Manager at HARRY'S
New York, NY

02/2023 - 06/2024

• Led portfolio architecture and positioning for Non-Shave category that drove business growth

• Collaborated with sales to develop go-to-market strategies for successful retail product launches

• Led internal creative of ROI-positive marketing campaign that drove +5pts market share

• Created data-informed 5-year innovation roadmap, launching 3 new retail products

MBA Brand Strategy Associate at M13
New York, NY

01/2021 - 05/2021

• Partnered with six teams on business and brand strategies for health tech and wellness startups

Sr Brand Strategist and Copywriter at RED ANTLER
Brooklyn, NY

03/2018 - 08/2020

• Created brand strategies (incl brief, architecture and naming) for over 20 pre-launch companies

• Defined consumer targets and positioning to drive brand distinction and market relevance

• Conducted market research and competitive analysis to refine marketing strategies

• Guided creative teams through strategic development processes, maintaining brand integrity

Brand Strategist at SAATCHI & SAATCHI
New York, NY

02/2015 - 03/2018

• Developed strategic frameworks for global P&G brands (Olay, Tide, Pampers)

• Crafted brief for award-winning campaigns, including Tide Super Bowl ads (+35% sales)

• Analyzed consumer trends and market dynamics to strengthen brand architecture

• Collaborated with teams to optimize marketing initiatives supporting product launches
  

Education -

NEW YORK UNIVERSITY, Leonard N. Stern School of Business
New York, NY

Master of Business Administration, Marketing and Innovation, 2022
Faculty Scholarship (full-tuition, merit-based)

BROWN UNIVERSITY
Providence, RI

Bachelor of Arts, Comparative Literature, 2014